How to use Instagram to improve your crowdfunding marketing campaign

With over 300 million active daily users Instagram has become a great place for start-ups to build their social presence, show what they are about and build a loyal community. When you are ready to launch your crowdfunding campaign Instagram Marketing is a great way to promote your project and gain campaign exposure.

A key part of using Instagram is the #Hashtags feature, which describe the topics related to your post. These hashtags allow ‘instagramers’ to search for pictures based on the subject of interest. For example, you upload a picture of your new ‘ebike’ product. You add the hashtags #ebike #productinnovation #adventure. This will add your post to all other posts added by ‘instagramers’ using these hashtags. If an ‘instagramer’ searches for #productinnovation, that person will see your post in their news feed. If the post is relevant that instagramer will like, comment or share your post or ‘follow’ you. When the instagramer implements these actions this gives your channel and post a boost and more exposure. As Instagram’s algorithm will see people are interacting with your content and show the post to other instagramers interested in your subject.

A cool trick which will benefit you is to connect your Instagram and Facebook accounts. When you post on Instagram your post will automatically appear on Facebook at the same time. This is really handy during your campaign when time is short and you have lots to do. Another benefit is that your post will still reach and influence people who don’t use Instagram and are only on Facebook. 

Instagram is a great way to advertise your crowdfunding campaign and showcase your product invention. Post images of the product being developed, how it works, lifestyle images of people using it. This all helps to build a story around your project and brand, which will catch peoples attention and entice them to back you.

Instagram is a great crowdfunding marketing services tool and should form part of your marketing strategy when crowdfunding.

8 Video Production Tips for Creating a kick-ass Crowdfunding Video

Want to make a kick-ass crowdfunding video which showcases your crowdfunding pitch in all its glory? Then read on and take note of the following points which will set you up for crowdfunding video success!

1. Know your goals - Have a clear picture of what your video needs to do. Know who your target audience are and what message they need to hear in order to back you.

2. Research - Review other successful campaigns, especially those similar to your idea. Note how they have approached their topic and how they have promoted their idea.

3. Be personal - Put your face to the brand and show your personality - backers like to know who they are supporting. Tell them your story and show your passion. 

4. Location - The best crowdfunding videos set the right scene and showcase to the viewer what life will be like when they use your product or service. 

5. Set the right style and look - Choosing the right style and look for your video will help your audience to connect with your idea. Think about who your target audience is and what they expect. Be consistent and use the same look and style across all areas of your campaign.

6. Tell your story - Your video should be concise, exciting and keep the viewer engaged to the end. Explain the problem your idea solves in the first 20 - 30 seconds. Get the viewer hooked. Think about the pace and rhythm of your story. Keep the viewer engaged throughout, right until the end of the video.

7. The right length for a Video Script - 90 seconds to 3minutes is a good length for a video. 1 minute of script is around 150 words. 

8. Video and Audio Quality - You only have one chance to make a good impression, It’s crucial that the quality of your video is good. Make sure the videos visuals and audio don’t pixelate or crackle distracting the audience from your offer.

Video production for crowdfunding is an essential part of any successful crowdfunding campaign. The above tips will put you on the right path to creating a stand out crowdfunding video. 

Why you need Kickstarter Video Production

When you navigate through a Kickstarter campaign, the very first thing people generally do is watch the campaign video.

The campaign video is incredibly useful to showcase your idea and bring out emotions in your audience while you tell your story. According to Kickstarter, if you have a video in your campaign you have double the chance of funding your project and reaching your goal.

A crowdfunding video can be something extremely complex to produce. Whether made by you and your friends or by an experienced team, the most important factor: be yourself.

You are creating a video to attract a specific target-market so it is important to come across as reliable and relatable to them. You want to come across as genuine and “real”. Don’t be afraid to put yourself in front of the camera and explain your project to the viewers. Showing your face like this will help to create a connection with them. If you explore through some of the most successful Crowdfunding videos, you will notice that the founder uses this technique to reach the public and engage with it.

Don’t waste too much video time on small details. You should try to make the video straight to the point and leave the details for other part of communication. Otherwise your video will end up too long. By this I mean that your video should focus on explaining the product, why you created it and how the user will benefit from it. Moreover, humans have a very short attention span so you should first and foremost make sure that the video manages to hook the viewer’s attention from the very beginning. Those first 30 seconds will tell the viewer if he should keep watching the video or not.

Remember, Kickstarter video production is vital to your Kickstarter campaign. Your video is your No.1 marketing tool and will play a major role in the success or failure of your campaign.

How a Crowdfunding Marketing Agency can help your campaign

So, you’ve got a great idea. It’s been maturing for quite some time now and you feel that you’re ready to go.

As a start-up, you can’t just come up with a business idea, launch it on a Crowdfunding platform and hope for the best. The community that is going to back you up won’t just find you on the platform and suddenly decide to invest in your project.

These ‘backers’ have to be brought together and it is up to you to find them, bring them together and direct them to your product pitch. So, a very important part of your crowdfunding campaign is how you market your idea.

Small businesses, start-ups and entrepreneurs have raised hundreds of millions over the last few years through Crowdfunding and, although some businesses are lucky to individually raise a million or two, the majority of start-ups fail and don’t raise the necessary funding.

It is not easy to capture the attention and create a positive impression on potential backers so it is important to create an effective Crowdfunding Marketing strategy to help you.

Here are some ideas:

First of all, you have to fully understand your product and your market. This knowledge will allow you to determine who your target audience is and what their needs and wants are. This knowledge is vital and it will help you to shape your overall communication strategy.

Social Media is incredibly powerful and one of the main tools that successful Crowdfunding campaigns use to reach their audience and build a crowd. Start by creating a social media presence creating business pages for your company and go from there. Paid Social Advertising in Social Networks such as Facebook can help enhance your following base because you can narrow down your ads to your specific target market based on its demographics and psychographics, allowing you to allocate your ad money more wisely.

There are hundreds of Crowdfunding platforms online to choose from. Try to understand which ones have been used by products similar to yours or within the same industry. If you still have doubts, bear in mind that Kickstarter and Indiegogo are the biggest out there and consequently the better placed for success.

Consider the idea of having a blog where you can update your followers on the product development and campaign dates. Moreover, good blog posts can also be used to enhance your Social Media content strategy.
Consider the possibility of trying to get press coverage. If your offer is interesting enough and has good selling points to a specific niche, reach out to publications and journalists that write about your industry and have interest in your product. And don’t forget to include your own story rather than just the product. Talk about your inspirations, why you advanced in that particular direction and the difficulties that you faced. Remember that people love a good story.

Developing a full crowdfunding marketing strategy is a lot of work. If you find all of this overwhelming, don’t forget that you can always find a CrowdFunding Marketing Agency that can do all this heavy lifting for you.

How to Choose the Right Crowdfunding Marketing Agency for Your Crowdfunding Campaign

You want to launch your start-up and bring your product and service to market.

You know crowdfunding is a great way to help achieve these goals, but you don’t know where to start. You don’t really know much about crowdfunding and from the little amount of information online, which you have studied, you’ve realised you don’t have the resources to carry out a campaign on your own.

So what should you do? That’s easy, hire a crowdfunding marketing agency.

But wait, there’s lots of agencies out there. They all claim to be the best and can help make your campaign a success? How do I choose the right agency for my campaign?

Tip 1. Ask to see the crowdfunding campaigns the agency has worked on. Find out what type of crowdfunding campaigns they generally work on e.g. ‘rewards’ or ‘equity’, big or small and what work did they carry out for those campaigns? Did they make the video? Did they develop the campaign strategy? Did they provide an end to end service or just help with one small area? Then ask to see the results those campaigns achieved.

Tip 2. Review the agencies case studies and testimonials and any reviews left on review websites platforms like ‘Trust Pilot’. Do these reviews and testimonials seem genuine? Are previous clients really happy with the service and results achieved? Ask to speak with the companies who have left a testimonial and hear what they have to say. If they are genuinely happy then the agency could be a good choice for your campaign.

Tip 3. Find out who will be managing your account, and implementing the work for the duration of the campaign. During the sales call you may speak to the head of the agency but will they be working on your project? Are the people implementing the work on a day to day basis any good? What experience do they have? Find out who will be doing what and when. What processes will be followed and how communication will take place during the project.. Your campaign is incredible important to you and with so much going on during the campaign you will need the best team helping you.

Follow these tips and they will help you to choose the right crowdfunding marketing agency for your crowdfunding campaign.

Wow Your Crowd’s Approach to Making a Kick Ass Crowdfunding Video

When creating a crowdfunding video for your campaign our approach is always to produce a video that engages and entertains. Creating films that are visually unique and memorable. Crowdfunding videos that Investors and backers love to watch, listen and then entice to take action.

We combine creativity and experience with technology. Whether filming live action films or designing animation and graphics, we use creative angles, techniques and various specialist equipment to create stand out visuals; that really highlight the key elements at the heart of your video’s story.

Carefully considered and composed shots, slow motion, depth of field and low angle reveals are just some of the techniques we use to make your video’s footage interesting, beautiful and stand out.

We use our video editing techniques to add pace and rhythm to your film, whilst selecting just the right audio track to provide the perfect emotive touch.

Our main aim is to create a video that emotionally hooks your target audience and entices them to support you.

Your crowdfunding video will proudly lead your campaign and be the focal point for project’s marketing campaign. Pitching your story and selling your offer in a concise and engaging way. Delivering your core message in an easy to understand and concise way.

We’ll create a video that is packed full of visually appealing footage, showcasing your product and its features, while introducing the team behind the brand. Great looking on screen text, artwork and graphics will be used to highlight and enforce key message points to the viewer, whilst a carefully chosen music track will be sourced to add appeal and character to the video.

Your crowdfunding video is the most important marketing tool your project has. It’s important you get it right. Get the video wrong and you could wreck your chances of success. Get the video right and your start-up dreams could be about to be realised. Don’t settle for anything but the best. For crowdfunding video help contact us at Wow Your Crowd. We are here to you achieve your crowdfunding goals.

When Looking For Crowdfunding, You Have To Promote the Benefits

When you are crowdfunding a new project, you need to promote your campaign in the same way that any business would promote and market a product or service. First, you must have a developed working prototype, which shows potential backers/Investors how good your idea is, and that by investing in your campaign they will personally gain the benefits of that product or the company in general. So what benefits will investors receive? A free product? Shares in your business? Or perhaps both?

 

The benefits could be anything. It could be that if they invest in your company and your product is a success with the public and sells by the thousand then an early investor stands to make a lot of money. It could just be that you are promoting a charity and the benefit an investor will receive is simply a warm glow from the knowledge that they have helped someone.

Whatever you are promoting, you need a crowdfunding marketing agency to help you promote it to the best advantage. Crowdfunding marketing is still a form of selling, but in this case you are asking people to back your idea with their own money, so you need to have a very persuasive marketing plan. Your promotion should definitely include video, as today people prefer to watch video rather than read a PDF, but your chosen crowdfunding marketing company will have the expertise to produce and film a video for you as part of your overall promotion. 

Some Things to Consider When Planning a Crowdfunding Campaign

If you are planning on crowdfunding for any sort of project, you need to present your campaign by using crowdfunding videos in London. It's simply a fact in the 21st century that the majority of people prefer to watch a video rather than read. Just look at the success of YouTube. It has 1.8 billion visitors a month and the average time they spend on the site in a session is 40 minutes. 400 hours-worth of videos are uploaded every minute. Need we say more?

Crowdfunding video production is no longer just a good idea: it's a must if you want to run a successful campaign. There are quite a number of crowdfunding websites that you can showcase your pitch video on, such as Kickstarter, Seedrs, Indiegogo, and Crowdcube. Whatever you decide on for the content of your video, you will need professional video production from film-makers who have the experience to produce a video that will keep your audience engaged and watching to the end.

What you need to do first of all is to sit down and brainstorm ideas about your project. What does your product or service do? What makes it different from all the others? What are the benefits to people who buy the product or service? What are the benefits to backers?

Then which is the best site to choose for your promotion? Crowdfunding sites vary. For instance, Kickstarter is dedicated to ‘reward’ based crowdfunding campaigns, so you will need Kickstarter video production from a team that knows how to produce a video that will appeal to backers on that site. 

There is a lot to consider, but it's essential if you want your crowdfunding project to be a success.