How to Choose the Right Crowdfunding Marketing Agency for Your Crowdfunding Campaign

You want to launch your start-up and bring your product and service to market.

You know crowdfunding is a great way to help achieve these goals, but you don’t know where to start. You don’t really know much about crowdfunding and from the little amount of information online, which you have studied, you’ve realised you don’t have the resources to carry out a campaign on your own.

So what should you do? That’s easy, hire a crowdfunding marketing agency.

But wait, there’s lots of agencies out there. They all claim to be the best and can help make your campaign a success? How do I choose the right agency for my campaign?

Tip 1. Ask to see the crowdfunding campaigns the agency has worked on. Find out what type of crowdfunding campaigns they generally work on e.g. ‘rewards’ or ‘equity’, big or small and what work did they carry out for those campaigns? Did they make the video? Did they develop the campaign strategy? Did they provide an end to end service or just help with one small area? Then ask to see the results those campaigns achieved.

Tip 2. Review the agencies case studies and testimonials and any reviews left on review websites platforms like ‘Trust Pilot’. Do these reviews and testimonials seem genuine? Are previous clients really happy with the service and results achieved? Ask to speak with the companies who have left a testimonial and hear what they have to say. If they are genuinely happy then the agency could be a good choice for your campaign.

Tip 3. Find out who will be managing your account, and implementing the work for the duration of the campaign. During the sales call you may speak to the head of the agency but will they be working on your project? Are the people implementing the work on a day to day basis any good? What experience do they have? Find out who will be doing what and when. What processes will be followed and how communication will take place during the project.. Your campaign is incredible important to you and with so much going on during the campaign you will need the best team helping you.

Follow these tips and they will help you to choose the right crowdfunding marketing agency for your crowdfunding campaign.