When you are crowdfunding a new project, you need to promote your campaign in the same way that any business would promote and market a product or service. First, you must have a developed working prototype, which shows potential backers/Investors how good your idea is, and that by investing in your campaign they will personally gain the benefits of that product or the company in general. So what benefits will investors receive? A free product? Shares in your business? Or perhaps both?
The benefits could be anything. It could be that if they invest in your company and your product is a success with the public and sells by the thousand then an early investor stands to make a lot of money. It could just be that you are promoting a charity and the benefit an investor will receive is simply a warm glow from the knowledge that they have helped someone.
Whatever you are promoting, you need a crowdfunding marketing agency to help you promote it to the best advantage. Crowdfunding marketing is still a form of selling, but in this case you are asking people to back your idea with their own money, so you need to have a very persuasive marketing plan. Your promotion should definitely include video, as today people prefer to watch video rather than read a PDF, but your chosen crowdfunding marketing company will have the expertise to produce and film a video for you as part of your overall promotion.
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