When you navigate through a Kickstarter campaign, the very first thing people generally do is watch the campaign video.
The campaign video is incredibly useful to showcase your idea and bring out emotions in your audience while you tell your story. According to Kickstarter, if you have a video in your campaign you have double the chance of funding your project and reaching your goal.
A crowdfunding video can be something extremely complex to produce. Whether made by you and your friends or by an experienced team, the most important factor: be yourself.
You are creating a video to attract a specific target-market so it is important to come across as reliable and relatable to them. You want to come across as genuine and “real”. Don’t be afraid to put yourself in front of the camera and explain your project to the viewers. Showing your face like this will help to create a connection with them. If you explore through some of the most successful Crowdfunding videos, you will notice that the founder uses this technique to reach the public and engage with it.
Don’t waste too much video time on small details. You should try to make the video straight to the point and leave the details for other part of communication. Otherwise your video will end up too long. By this I mean that your video should focus on explaining the product, why you created it and how the user will benefit from it. Moreover, humans have a very short attention span so you should first and foremost make sure that the video manages to hook the viewer’s attention from the very beginning. Those first 30 seconds will tell the viewer if he should keep watching the video or not.
Remember, Kickstarter video production is vital to your Kickstarter campaign. Your video is your No.1 marketing tool and will play a major role in the success or failure of your campaign.
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