With over 300 million active daily users Instagram has become a great place for start-ups to build their social presence, show what they are about and build a loyal community. When you are ready to launch your crowdfunding campaign Instagram Marketing is a great way to promote your project and gain campaign exposure.
A key part of using Instagram is the #Hashtags feature, which describe the topics related to your post. These hashtags allow ‘instagramers’ to search for pictures based on the subject of interest. For example, you upload a picture of your new ‘ebike’ product. You add the hashtags #ebike #productinnovation #adventure. This will add your post to all other posts added by ‘instagramers’ using these hashtags. If an ‘instagramer’ searches for #productinnovation, that person will see your post in their news feed. If the post is relevant that instagramer will like, comment or share your post or ‘follow’ you. When the instagramer implements these actions this gives your channel and post a boost and more exposure. As Instagram’s algorithm will see people are interacting with your content and show the post to other instagramers interested in your subject.
A cool trick which will benefit you is to connect your Instagram and Facebook accounts. When you post on Instagram your post will automatically appear on Facebook at the same time. This is really handy during your campaign when time is short and you have lots to do. Another benefit is that your post will still reach and influence people who don’t use Instagram and are only on Facebook.
Instagram is a great way to advertise your crowdfunding campaign and showcase your product invention. Post images of the product being developed, how it works, lifestyle images of people using it. This all helps to build a story around your project and brand, which will catch peoples attention and entice them to back you.
Instagram is a great crowdfunding marketing services tool and should form part of your marketing strategy when crowdfunding.
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