Crowdfunding has seen many successes throughout the 2010s.
Just last year, crowdfunding campaigns raised a staggering $34.4 billion.
But the world of crowdfunding isn’t all rosy. In fact,
nearly two-thirds of campaigns fail to reach their funding goals and end up
unfinished.
These failures happen when the campaign does not receive
enough attention.
So how do you ensure that your campaign is the one that
makes it? Two words: pitch videos.
Pitch videos are an effective way of marketing your
campaign. They’re visual and dynamic. This means that they can catch the
attention of more people and earn four times the money.
And when people start paying attention, the money start
coming in.
So a crowdfunding pitch video sounds like a good idea for a crowdfunding
marketing campaign. But there is a science to this.
To make a successful video, you’ll need to follow some
simple rules.
Keep it
short
When crowdfunding, you are putting all your hopes on the backer’s
attention span. It’s an industry rule to keep the video at around 2/3 minutes.
Create a
narrative
All crowdfundingvideos ought to have a clear narrative structure with a beginning, middle,
and end. Tell a story with your video. This draws people in.
Sell the
right tone
When you are creating the video, you are creating an image
for your brand. You then need to think about the product/service and what you
want it to be and what you want it to represent.
Talk about
your journey
You are just getting started with your business but that is
an interesting story to tell. Talk about the process of setting up your
business and why you need funds. This will invest people in your journey.
