How a Crowdfunding Marketing Agency can help your campaign

So, you’ve got a great idea. It’s been maturing for quite some time now and you feel that you’re ready to go.

As a start-up, you can’t just come up with a business idea, launch it on a Crowdfunding platform and hope for the best. The community that is going to back you up won’t just find you on the platform and suddenly decide to invest in your project.

These ‘backers’ have to be brought together and it is up to you to find them, bring them together and direct them to your product pitch. So, a very important part of your crowdfunding campaign is how you market your idea.

Small businesses, start-ups and entrepreneurs have raised hundreds of millions over the last few years through Crowdfunding and, although some businesses are lucky to individually raise a million or two, the majority of start-ups fail and don’t raise the necessary funding.

It is not easy to capture the attention and create a positive impression on potential backers so it is important to create an effective Crowdfunding Marketing strategy to help you.

Here are some ideas:

First of all, you have to fully understand your product and your market. This knowledge will allow you to determine who your target audience is and what their needs and wants are. This knowledge is vital and it will help you to shape your overall communication strategy.

Social Media is incredibly powerful and one of the main tools that successful Crowdfunding campaigns use to reach their audience and build a crowd. Start by creating a social media presence creating business pages for your company and go from there. Paid Social Advertising in Social Networks such as Facebook can help enhance your following base because you can narrow down your ads to your specific target market based on its demographics and psychographics, allowing you to allocate your ad money more wisely.

There are hundreds of Crowdfunding platforms online to choose from. Try to understand which ones have been used by products similar to yours or within the same industry. If you still have doubts, bear in mind that Kickstarter and Indiegogo are the biggest out there and consequently the better placed for success.

Consider the idea of having a blog where you can update your followers on the product development and campaign dates. Moreover, good blog posts can also be used to enhance your Social Media content strategy.
Consider the possibility of trying to get press coverage. If your offer is interesting enough and has good selling points to a specific niche, reach out to publications and journalists that write about your industry and have interest in your product. And don’t forget to include your own story rather than just the product. Talk about your inspirations, why you advanced in that particular direction and the difficulties that you faced. Remember that people love a good story.

Developing a full crowdfunding marketing strategy is a lot of work. If you find all of this overwhelming, don’t forget that you can always find a CrowdFunding Marketing Agency that can do all this heavy lifting for you.