TRANSFORMING DREAMS INTO REALITIES WITH PERSUASIVE VIDEO CONTENT

Video marketing - powered by visual content - is not a trend that will fade away after a while. It is pure science that leverages human’s psychological inclination towards visual information. 90% of the information that your brain processes is visual in nature. Aligning your crowdfunding project with a Kickstarter video production company is a sure-shot formula to derive maximum success.

Additionally, a success formula based on well thought out steps makes it easy for you to understand the process your idea goes through in order to transpire into reality. Have a look at the ‘concept to completion’ 5 step production process it takes to make a final product that resonates with the targeted audience on many levels.

1. Creative Development:

Here you outline your objectives to the last detail of what you desire. Whether its selling a product, building brand awareness brand image building, improved customer interaction, or maximizingleads and traffic.

2.            Pre-production:

A critical preparation stage comprised of scriptwriting, talent recruitment, location hunting, equipment procurement, etc.

3.            Production: 

This is the most gratifying stage of seeing ideas transforming into a reality with the help of filming,animation, graphics, and voice-overs.

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MARKETING AGENCY: A KEY TO CONVENIENCE AND SUCCESS

Marketing is different than 50 likes or shares 

The trend of social media provided people with a lot of misconceptions. Most of all, the notion of self-marketing if you have a bit of following. Whether you are an established business that needs to market new products or services, a budding start-up, or an entrepreneur, whatever you do just don’t fall in the trap of self-marketing.

It’s that marketing agencies leverage social media platforms with  their well-planned marketing campaigns, what is truer is the fact that social media remains as a mere part of their otherwise diversely resourced marketing strategies. For all the success in terms of increased leads, sales etc that marketing agencies bring about can hardly be created from few likes and retweets.

Any marketing that is worth its salt encompasses the research, analysis, strategy, launch, brand development, and promotion. It can be you or your product/service that needs professional assistance and expertise to turn the idea into the revenue-generating mechanism and the right marketing agency does just that! 

Let’s have a look at some major benefits of hiring a marketing agency

• It is cost-effective and that is something all businesses or individuals desire the most. 
• It provides access to resources like specialized talents, advanced technology, latest trends, networking, public relations, traditional advertising, etc.
• It enables people without the capital to turn their ideas into reality through a crowdfunding marketing
• Marketing agency brings all forms of marketing under one roof, be it content marketing, social media marketing, SEO marketing, on-ground marketing and many more. 
• It allows you to focus on more important aspects of your businesses.
• It increases the productivity, efficiency, and sales of your product/services by reaching out to the highly optimized targeted audience.

Given the global economic challenges, more and more people are turning towards a crowdfunding marketing agency like that of wow your crowd. Crowdfunding marketing not only covers your professional requirement, but it also facilitates the capital inflow that takes the idea off the ground and reaches the ultimate success you desire. Hire a respected agency to support and launch your big idea.

TIPS FOR EQUITY CROWDFUNDING

Crowdfunding is a modern take on traditional fundraising. It is a method used by startup businesses to engage investors who could possibly fund their respective business ventures. But have you noticed a similar trend amongst most of the projects that fail to achieve their funding goals and hence do not engage any investors? This is owning to the lack of communication between the project founder and investor.

For the creation of a stronger connection with your clients/investors, you should make a video campaign which is more likely to succeed as opposed to a campaign that supports just a plain textual description of your product. Powerful crowdfunding video allows startup businesses to engage with investors, attract new clients and demonstrate how their products can maximize the chances of a successful business. Some useful tips that will make your crowdfunding video production more powerful and engaging have been briefly mentioned below.

Show yourself

When the investors can assign a face to a business idea, it is comparatively easier for them to trust the person behind the plan. Since the meeting all potential investors face to face is not possible always a powerful video is a great way to pitch your idea leave a powerful and lasting impression of you.

Highlight the benefits for the investors:

Tell the potential investors what you do and what your plan is for your company. Show the team and how you plan to grow and develop the company to become a successful business.

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TIPS FOR CROWDFUNGING VIDEOS

Crowdfunding has seen many successes throughout the 2010s. Just last year, crowdfunding campaigns raised a staggering $34.4 billion.

But the world of crowdfunding isn’t all rosy. In fact, nearly two-thirds of campaigns fail to reach their funding goals and end up unfinished.

These failures happen when the campaign does not receive enough attention.

So how do you ensure that your campaign is the one that makes it? Two words: pitch videos.

Pitch videos are an effective way of marketing your campaign. They’re visual and dynamic. This means that they can catch the attention of more people and earn four times the money.

And when people start paying attention, the money start coming in.

So a crowdfunding pitch video sounds like a good idea for a crowdfunding marketing campaign. But there is a science to this.

To make a successful video, you’ll need to follow some simple rules.

Keep it short

When crowdfunding, you are putting all your hopes on the backer’s attention span. It’s an industry rule to keep the video at around 2/3 minutes.

Create a narrative

All crowdfundingvideos ought to have a clear narrative structure with a beginning, middle, and end. Tell a story with your video. This draws people in.

Sell the right tone

When you are creating the video, you are creating an image for your brand. You then need to think about the product/service and what you want it to be and what you want it to represent.

Talk about your journey

You are just getting started with your business but that is an interesting story to tell. Talk about the process of setting up your business and why you need funds. This will invest people in your journey.

Why hiring a crowdfunding marketing agency is a good idea

The rise in entrepreneurship and startup products has made many of us believe that the protocol is fairly simple. You come up with the product, market it on various online/offline medium, and get the cash rolling.

However, in reality the process is far from easy. Besides putting in a lot of effort, a massive amount of resource goes in launching a product to market.

Luckily, many of the aspiring entrepreneurs seek help from crowdfunding marketing agency to assist them with their campaign.

How do crowdfunding companies help?

One of the biggest benefits of seeking help from a reputable company is ‘expertise.’ These companies have been part of the industry for many years and have sufficient understanding of the complex process that goes with a crowdfunding campaign. They will know how to prepare each step of the campaign according to the unique demands of your product and will guide you along the way to reduce any type of risk.

In fact, their knowledge, combined with your talent can ensure a better chance of success – in the least possible time.

A crowdfunding company also helps you relax – a little, and frees you for other tasks that require attention. Launching a product in the market is a stressful phase. There is a lot of work to be done, which usually overwhelms the inventor.

However, an agency helps streamline many processes that go with your crowdfunding campaign including:

·         Organizing photo and video shoots

·         Development and designing of website

·         Content writing

·         Copywriting

·         Press releases

·         Social media marketing

·         Email marketing

·         Monitoring the analytics

In short, they make sure that your campaign starts off on the right foot!

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How to Effectively Utilize the Crowdfunding Approach to Get an Idea Across?

The world we live in has a lot of problems. To solve these problems, many people have great ideas. However, a certain financial backing is required in order to execute those ideas and this is the challenging part.

Not everyone in a corporate environment will believe in your idea the way you will. This can affect your chances of getting a credible investor on board or getting a bank loan approved? So in this case, how should you proceed?

Thankfully, there is a solution and it is called “Crowdfunding”. This marketing approach involves a large number of people donating small amounts of money to a project so it could reach its financial goals.

Even though Crowdfunding marketing approach has gained prominence over the years and helped several startups in launching successfully, utilizing it isn’t everyone’s cup of tea.

People will only donate to a project that they think could help them or the world in general. This is why it is important for you to effectively communicate your ideas to the backers. This calls for a crowdfunding video.

In  the current age, people have short attention spans. They can easily lose interest in anything. So,it is in your best interest to create a video for your crowdfunding campaign. A well-made and relatable video tends to retain the viewers’ attention throughout. All you need to do is ensure that you get your ideas across in a creative way.

This begs the question, “How will you get a gripping video made for your crowdfunding campaign?”, This is where you will need to enlist the help of a credible crowdfunding agency and Wow Your Crowd perfectly fits the bill. The award-winning crowdfunding video production service in question has helped several startups in achieving their financial goals and has no plans of slowing down anytime soon! 

How to use Instagram to improve your crowdfunding marketing campaign

With over 300 million active daily users Instagram has become a great place for start-ups to build their social presence, show what they are about and build a loyal community. When you are ready to launch your crowdfunding campaign Instagram Marketing is a great way to promote your project and gain campaign exposure.

A key part of using Instagram is the #Hashtags feature, which describe the topics related to your post. These hashtags allow ‘instagramers’ to search for pictures based on the subject of interest. For example, you upload a picture of your new ‘ebike’ product. You add the hashtags #ebike #productinnovation #adventure. This will add your post to all other posts added by ‘instagramers’ using these hashtags. If an ‘instagramer’ searches for #productinnovation, that person will see your post in their news feed. If the post is relevant that instagramer will like, comment or share your post or ‘follow’ you. When the instagramer implements these actions this gives your channel and post a boost and more exposure. As Instagram’s algorithm will see people are interacting with your content and show the post to other instagramers interested in your subject.

A cool trick which will benefit you is to connect your Instagram and Facebook accounts. When you post on Instagram your post will automatically appear on Facebook at the same time. This is really handy during your campaign when time is short and you have lots to do. Another benefit is that your post will still reach and influence people who don’t use Instagram and are only on Facebook. 

Instagram is a great way to advertise your crowdfunding campaign and showcase your product invention. Post images of the product being developed, how it works, lifestyle images of people using it. This all helps to build a story around your project and brand, which will catch peoples attention and entice them to back you.

Instagram is a great crowdfunding marketing services tool and should form part of your marketing strategy when crowdfunding.