Why You Need A Crowdfunding Video When Crowdfunding

A crowdfunding campaign and a crowdfunding video come hand in hand. A bit like salt and pepper or Tom & Jerry - You don’t see one without the other. If you do see a campaign without a video then you can be sure that project will not feel right and struggle to convey its message to its audience.

The one thing all crowdfunding industry experts can agree on is that when you launch a crowdfunding campaign you should have a stand out video. A video that helps pitch your story in a clear and compelling way. Sadly if you launch your campaign without a video then be afraid as you are heading for big big trouble.

In 2020 your crowdfunding video is your campaign’s most important marketing tool. You need one and you need a good one. Not a video made quickly and cheaply but a video that is well thought out and crafted to emotionally connect with your target audience. Showcasing your product or cause. Highlighting the features and benefits the backer will receive when they support your campaign.

Does a good video take time to make? Absolutely. Does a great video cost a lot to make - Generally. Investing in a well made video using an experienced video professional or a video production company is the best thing you can do. It’ll save you time and money in the long run and remove the stress of creating a video and not knowing if it is going to be any good at attracting backers and selling your big idea. 

However, saying that, if you don’t have a budget to spend on a video then don’t worry you can create a video by yourself using the equipment you already have and certain free online tools at your disposal. 

For instance you can use your smartphone to film you delivering your pitch to camera, explaining your backstory and the problem people are facing. The introduce your product or how your actions will solve the cause. Be sure to explain how the viewer will feel when they start using your product or help the cause. Emotionally connecting with your audience is the best way to help convince them to support your campaign.

Wow your crowd can help you make your crowdfunding videos London. 

TIPS FOR CROWDFUNGING VIDEOS

Crowdfunding has seen many successes throughout the 2010s. Just last year, crowdfunding campaigns raised a staggering $34.4 billion.

But the world of crowdfunding isn’t all rosy. In fact, nearly two-thirds of campaigns fail to reach their funding goals and end up unfinished.

These failures happen when the campaign does not receive enough attention.

So how do you ensure that your campaign is the one that makes it? Two words: pitch videos.

Pitch videos are an effective way of marketing your campaign. They’re visual and dynamic. This means that they can catch the attention of more people and earn four times the money.

And when people start paying attention, the money start coming in.

So a crowdfunding pitch video sounds like a good idea for a crowdfunding marketing campaign. But there is a science to this.

To make a successful video, you’ll need to follow some simple rules.

Keep it short

When crowdfunding, you are putting all your hopes on the backer’s attention span. It’s an industry rule to keep the video at around 2/3 minutes.

Create a narrative

All crowdfundingvideos ought to have a clear narrative structure with a beginning, middle, and end. Tell a story with your video. This draws people in.

Sell the right tone

When you are creating the video, you are creating an image for your brand. You then need to think about the product/service and what you want it to be and what you want it to represent.

Talk about your journey

You are just getting started with your business but that is an interesting story to tell. Talk about the process of setting up your business and why you need funds. This will invest people in your journey.