A crowdfunding campaign and a crowdfunding video come hand in hand. A
bit like salt and pepper or Tom & Jerry - You don’t see one without the
other. If you do see a campaign without a video then you can be sure that
project will not feel right and struggle to convey its message to its audience.
The one thing all crowdfunding industry experts can agree on is that
when you launch a crowdfunding campaign you should have a stand out video. A
video that helps pitch your story in a clear and compelling way. Sadly if you launch
your campaign without a video then be afraid as you are heading for big big
trouble.
In 2020 your crowdfunding video is your campaign’s most important
marketing tool. You need one and you need a good one. Not a video made quickly
and cheaply but a video that is well thought out and crafted to emotionally
connect with your target audience. Showcasing your product or cause.
Highlighting the features and benefits the backer will receive when they
support your campaign.
Does a good video take time to make? Absolutely. Does a great video cost
a lot to make - Generally. Investing in a well made video using an experienced
video professional or a video production company is the best thing you can do.
It’ll save you time and money in the long run and remove the stress of creating
a video and not knowing if it is going to be any good at attracting backers and
selling your big idea.
However, saying that, if you don’t have a budget to spend on a video
then don’t worry you can create a video by yourself using the equipment you
already have and certain free online tools at your disposal.
For instance you can use your smartphone to film you delivering your
pitch to camera, explaining your backstory and the problem people are facing.
The introduce your product or how your actions will solve the cause. Be sure to
explain how the viewer will feel when they start using your product or help the
cause. Emotionally connecting with your audience is the best way to help
convince them to support your campaign.
Wow your crowd can help you
make your crowdfunding videos London.
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