When Looking For Crowdfunding, You Have To Promote the Benefits

When you are crowdfunding a new project, you need to promote your campaign in the same way that any business would promote and market a product or service. First, you must have a developed working prototype, which shows potential backers/Investors how good your idea is, and that by investing in your campaign they will personally gain the benefits of that product or the company in general. So what benefits will investors receive? A free product? Shares in your business? Or perhaps both?

 

The benefits could be anything. It could be that if they invest in your company and your product is a success with the public and sells by the thousand then an early investor stands to make a lot of money. It could just be that you are promoting a charity and the benefit an investor will receive is simply a warm glow from the knowledge that they have helped someone.

Whatever you are promoting, you need a crowdfunding marketing agency to help you promote it to the best advantage. Crowdfunding marketing is still a form of selling, but in this case you are asking people to back your idea with their own money, so you need to have a very persuasive marketing plan. Your promotion should definitely include video, as today people prefer to watch video rather than read a PDF, but your chosen crowdfunding marketing company will have the expertise to produce and film a video for you as part of your overall promotion. 

Some Things to Consider When Planning a Crowdfunding Campaign

If you are planning on crowdfunding for any sort of project, you need to present your campaign by using crowdfunding videos in London. It's simply a fact in the 21st century that the majority of people prefer to watch a video rather than read. Just look at the success of YouTube. It has 1.8 billion visitors a month and the average time they spend on the site in a session is 40 minutes. 400 hours-worth of videos are uploaded every minute. Need we say more?

Crowdfunding video production is no longer just a good idea: it's a must if you want to run a successful campaign. There are quite a number of crowdfunding websites that you can showcase your pitch video on, such as Kickstarter, Seedrs, Indiegogo, and Crowdcube. Whatever you decide on for the content of your video, you will need professional video production from film-makers who have the experience to produce a video that will keep your audience engaged and watching to the end.

What you need to do first of all is to sit down and brainstorm ideas about your project. What does your product or service do? What makes it different from all the others? What are the benefits to people who buy the product or service? What are the benefits to backers?

Then which is the best site to choose for your promotion? Crowdfunding sites vary. For instance, Kickstarter is dedicated to ‘reward’ based crowdfunding campaigns, so you will need Kickstarter video production from a team that knows how to produce a video that will appeal to backers on that site. 

There is a lot to consider, but it's essential if you want your crowdfunding project to be a success.