Until recently,
video production and marketing agencies rarely discussed the actual roduction
process with their clients. Over time, it has led to people believing that
producing an exceptional marketing video is similar to just pressing a few
buttons on their iPhones.
It couldn’t get
farther from the reality of an extensive procedure that goes into producing a
video that resonates with masses. Considering all the diversities behind
different video projects, there is always a common production process which
among other factors is comprised of three basic stages such as:
● Pre-production
● Production
● Post-product
While all of these
stages are interconnected, each has a different set of responsibilities and
influence over the final product. Let's have a quick overview of these phases.
Pre-Production
This is a crucial
stage that sets the foundation for the whole project. It takes aggressive
planning, research, preparation, and back and forth meetings between video
production agencies and clients. For a smooth process, the pre-production stage
includes:
● Determining the scope, timeline, and
budget
● Strategizing goals
● Script development
● Talent recruitment
● Location hunting
● Production equipment procurement
Production
The Kickstarter video production is where
the fun happens! Armed with all the meticulous preparations,
the production teams and clients enjoy the gratification of seeing the idea
coming to life. The production stage includes:
● Setting up relevant equipment
● Shooting& re-shootings
Post-Production
After the
production is over, the grooming and creative stage begin where the production
team and editors get to work. It is where the magic of all the recorded bits
and pieces coming together to form of compelling video transpires. This stage
typically includes:
● Organizing the content
● Audio selection
● Editing
● Revisions & approvals
Conclusion
These are just the
basics of the video production process among numerous other essentials that
video marketing agencies employ to ensure success for their clients. It is
always better to leave a task to people who are qualified for the job instead
of assuming that anyone can do everything.
